Format: eBook, PDF format, 29 pages
Size: 16.4 MB
Requirement: Adobe Acrobat Reader 9.0 or greater
Format: eBook, PDF format, 29 pages
Size: 16.4 MB
Requirement: Adobe Acrobat Reader 9.0 or greater
Format: eBooks, PDF format
Collection: Waterfalls, Coastlines, Mountains, Details & Macro
Requirement: Adobe Acrobat Reader 9.0 or greater
Format: eBooks, PDF format including some Flash videos
Collection: Every eBook in our Collection
Requirement: Adobe Acrobat Reader 9.0 or greater
Format: eBook, PDF format, 35 pages
Size: 18.6MB
Requirement: Adobe Acrobat Reader 9.0 or greater
In today’s world, social media invades all parts of our lives: both personal and work-related. On the one hand, social media can seem like a pretty big time-waster. We spend hours uploading photos, responding to comments, looking through our streams… and nothing of any importance seems to get done. On the other hand, social networks are incredible marketing tool that offer small businesses like ours an opportunity to be noticed among the corporate giants with enormous budgets. The sheer number of social networks – Google+, Facebook, Twitter, Pinterest – can be a daunting task to manage. The trick is to find ways to simplify and streamline the process – and not to let yourself get pulled in by the mind-numbing draw of millions of posts that are vying for your attention. If you do it right, social networks can take your small business to new heights. Here are some tips on how to tame the growing Social Media Monster.
Content Creation vs. Content Consumption
Our goal for social networks is to minimize the amount of content we need to create – while maximizing it’s consumption. What does that mean? Well – we only have a limited amount of time to spend writing blog posts, updating our websites, posting on twitter or facebook or google+. And yet – we want to be sure that the content we create is seen by as many people as possible, right? So, if I write one blog post, I want to make sure everyone knows it’s out there. I need to get it to my followers on Google+, my subscribers on Twitter, and make sure it’s as visible as possible.
Right now, we create almost all of our new content on our blog or on Google+. Content from our blog is automatically syndicated to other social media platforms. Ideally, a single source of content would be preferable… but Google+ doesn’t get provide means for automatic syndication. In order to share with our very large audience on Google+, we need to manually share a link or copy and past content. Automatic syndication lets us send out our content to twitter, facebook, and RSS subscribers without an additional effort on our part.
Relative Interaction
Interaction on social network is great for building personal relationships, too. But with the number of social networking sites growing like weeds, it’s hard to interact on all networks equally. For us, interaction is maximum on Google+. Why? Because Google+’s site design and tools (such as the hangouts feature) make it easy to interact with others who have similar interests. We also have more followers on Google+ than on any other social networking site, so it is a logical way to maximize the return on our time. Because of a large number of visitors, interaction on our website now far-outranks Facebook… but we suspect that may change as our subscriber base on Facebook grows. Very little interaction occurs on Twitter or Pinterest.
Other Social Networking
So, what about other social networking such as Digg, Stumble Upon, 500px and the rest? We do have a presence on some of these sites, but they play a very minor role because they don’t facilitate interaction with followers as much as others – and because our presence on these sites is limited when compared with other social networking sites.
The trick to taming the social networking monster is to limit content creation and manage interactions to make the most of the time spent. It takes discipline and forethought – but you can make social networks work for you.
If you want to learn more about photography check our eBooks & webinars at:
Format: eBook, PDF format, 37 pages
Size: 21.9 MB
Requirement: Adobe Acrobat Reader 9.0 or greater
The Mike Moats Macro Light Control Kit includes a 24-inch Wimberly™ Plamp and two 14-inch Westcott™ Illuminator Reflector Panels – one is silver on one side and white on the other, and the other is a translucent white diffuser. It also includes the Finding Character in Nature ebook by Mike. I went out for a leisurely “test drive” on a lovely – and hot and humid – July morning.
At first, I felt like I was carrying around too much equipment. Tripod and camera in one hand, plamp and filters in the other – useful or not, I had to find a way to carry everything more easily. So, I clamped the Plamp onto my tripod, and hung the reflector panels from it. Now, I could carry everything with one hand. Problem solved. I chose a small thistle, and got to work. Lucky for me, I had my trusty side-kick along to document the process – thanks for helping out, Jay!
First, I set up my tripod then put the Plamp to work positioning the chosen thistle just where I wanted it. I’ll go into more detail about that fabulous little tool later – for now, indulge me while I go into some detail about controlling the light.
I deliberately chose a location in the sun because I wanted to put those illuminator panels to work. The backlighting was delicious but the intensity of the light made it difficult to capture the entire dynamic range with a single exposure. I wanted to capture good detail in the shadow areas without blowing out the bright areas, and that’s tough to do with a shot like this unless you happen to have a handy little reflector panel hanging from your tripod! The silver reflector bounced light from the sun onto the front of the thistle, enhancing all those prickly details. The back-lighting outlines the plant, without blowing out the highlights. Perfect.
I took a few comparison shots to show the dramatic difference a reflector or diffuser can make – take a look at the images below.
Here’s a shot taken without any reflector or diffuser. Notice the dark background. The camera can’t handle the entire dynamic range, so the photographer has to choose between capturing detail in the highlights, or capturing detail in the shadows.
For this shot, I used the silver reflector to bounce light onto the flower and the shadowed background. You can see quite a bit more detail back there, and the shadows on the flower aren’t so dark. You still get the backlit effect. This reflector is great for dramatic lighting.
For this last shot, I held the diffused panel just behind and to the right of the flower to filter the strong, directional sunlight. I also increased my shutter speed slightly to get the exposure just right in the camera. Notice how soft and even the light is in this image. The diffuser is perfect when you want a more subtle lighting effect.
The best thing about these little panels is that you can really extend your shooting options and expand your time frame for getting good photos. It’s no longer necessary to confine your photography to times when the light is perfect. And there’s no need to purchase an expensive flash unit for spotlighting your subject. (Of course, if you already have a flash unit, you could use the diffuser panel to soften it and remove harsh glare, or the reflector to bounce the flash for softer, indirect light. The options are endless.)
Now, let’s get back to the Plamp. This deceptively simple little tool is enormously helpful. Any photographer who has tried to capture a plant portrait knows how hard it is to isolate a subject in a weedy field or an overgrown garden. For a clean composition, I needed my pretty yellow flower to stay just the right distance from my lens, at the just the right angle. I also needed to separate it from its brothers so that I could isolate it with a shallow depth of field. I’ve abandoned shots like this in the past because I couldn’t get the plant to stay where I wanted it… this time, it wasn’t a problem. You should have seen me grinning like an idiot out there.
The padded clip did no damage to any flowers I shot that morning, so the birds and the butterflies weren’t offended and the Plamp can be used to hold a reflector or diffuser too – you can even use it to hold other plants out the frame. For those who like a shorter arm, the Plamp snaps apart pretty easily. You can actually remove some of the little ball-jointed sections to shorten it. Personally, I like it as it is.
Mike’s kit is perfect for macro photography. The illuminator panels can be used together or separately, and when I fold them up, they take up very little room in my camera bag. They’re extremely lightweight and easy to carry, too. I store the Plamp in my bag by folding it into a tight little coil. Everything in the kit seems to be very sturdy, and I don’t see any reason why these tools won’t last for many years to come.
My only regret? I wish I had another kit. Two Plamps are better than one – one to hold the reflector, and one for the flower. And Jay and I are already fighting over those reflector panels.
The Mike Moats Macro Kit is available at the NPN/OPG Store.
Jay took this photo in Olympic National Park on an overcast day. The light in the forest was so soft and beautiful, and the fresh greens seemed almost golden in the scattered light.
When Jay opened this file in Adobe Camera RAW, it didn’t look like this. We’ve created a short video to show how he processed this image. It’s easier than you might expect!
Our goal is usually to create an image that feels natural to the viewer. Keep in mind that this is just one way to do it – you may choose a different process or a different program. There’s no single “right” way.
To learn more about RAW processing check out our Session 2 our Nature Photography and iHDR Workflow Recording: Histogram and RAW Processing

Format: eBook, PDF format, 33 pages
Size: 20.6 MB
Requirement: Adobe Acrobat Reader 9.0 or greater